ROIScout AI
CONFIDENTIAL · PREPARED FOR CLIENT
SAMPLE REPORT — ILLUSTRATIVE DATA ONLY
Influencer ROI & Risk Report
AI-powered audience-fit, authenticity and ROI forecast — before you spend a rupee on a campaign.
Prepared for
GlowRoot Skincare
Niche
Beauty / Skincare D2C
Influencers analysed
12 → Top 3 shortlisted
1
Executive Summary
The 60-second read for decision makers
Headline Recommendation
@skinbyaisha is the strongest hire. She combines the highest audience-brand fit (91/100), low fake-follower risk, and a forecast ROI range of +28% to +52% at her quoted fee of ₹25,000. We recommend @glowwithriya only after negotiating her fee down to the fair range (₹14k–₹18k), and we advise avoiding @beautybysana due to high bot-engagement signals despite her larger following.
+28–52%
Best-case ROI range
91/100
Top audience-fit score
1 of 3
Flagged as high risk
₹45–60k
Suggested campaign budget
Key findings
- Hire: @skinbyaisha — authentic micro-audience of skincare buyers in your exact target segment (women 22–34, metro India).
- Negotiate: @glowwithriya — good fit, but her quoted ₹30,000 is ~70% above fair market for her true reach.
- Avoid: @beautybysana — est. 31% suspicious followers; engagement is inflated by repetitive bot-like comments.
- Reels + a discount code ("GLOW15") is the highest-probability format for this campaign goal (direct sales).
2
Brand & Campaign Profile
What we optimised the match for
| Parameter | Input |
|---|
| Brand / Product | GlowRoot — Vitamin C facial serum (₹699, AOV ₹850) |
| Profit margin | 55% |
| Target customer | Women 22–34, urban India, skincare-aware, Instagram-first |
| Campaign goal | Direct sales (tracked via coupon code + UTM link) |
| Budget range | ₹40,000 – ₹60,000 (1–2 creators) |
| Platform priority | Instagram Reels > Stories > YouTube Shorts |
3
Top Influencer Recommendations
Ranked from 12 candidates analysed
| Rank | Influencer | Platform | Followers | Audience Fit | Risk | Est. ROI | Verdict |
| 1 | @skinbyaisha | Instagram | 86K | 91/100 |
Low | +28% to +52% |
Strong Hire |
| 2 | @glowwithriya | Instagram | 142K | 84/100 |
Medium | +9% to +24%* |
Hire w/ Negotiation |
| 3 | @dermadiarypriya | YouTube | 54K | 79/100 |
Low | +4% to +18% |
Test w/ Small Budget |
| — | @beautybysana | Instagram | 310K | 62/100 |
High | −35% to −10% |
Avoid |
*ROI for @glowwithriya assumes negotiated fee of ₹16,000 (see Section 6 — Fee Fairness). All ROI figures are model estimates expressed as ranges, not guarantees.
4
Influencer Deep Analysis — #1 @skinbyaisha
Repeated for each shortlisted creator
Score breakdown (6-factor model)
Profile snapshot
- 86K followers · 4.2% avg engagement
- Avg Reel views: 38K–55K
- Audience: 78% women, 64% aged 22–34, 71% India metro
- 3 past skincare collabs — all with visible "where to buy?" comments
Forecast (model output)
- Expected views: 45,000 (range 38k–55k)
- Est. clicks: 580–720 · Est. orders: 12–18
- Est. revenue: ₹10.2k–₹15.3k per Reel → 2-Reel package modelled
- Quoted fee ₹25,000 → ROI +28% to +52%
ROI MODEL (per creator)
Estimated Revenue = Expected Views × Click Rate × Conversion Rate × Avg Order Value
Estimated Profit = Estimated Revenue × Profit Margin
ROI = (Estimated Profit − Influencer Cost) ÷ Influencer Cost × 100
Inputs used: CTR 1.4% (beauty Reels benchmark) · CVR 2.1% · AOV ₹850 · Margin 55%
5
Risk & Authenticity Analysis
Fraud and quality signals across all candidates
| Risk signal | @skinbyaisha | @glowwithriya | @beautybysana |
|---|
| Suspicious follower share (est.) | 6% | 14% | 31% |
| Sudden follower spikes (12 mo.) | None | 1 minor | 3 major |
| Bot-like / repeated comments | Low | Low–Med | High |
| Engagement-to-follower mismatch | Healthy | Healthy | Inflated likes, hollow comments |
| Sponsored-post performance drop | −18% (normal) | −22% (normal) | −61% (red flag) |
| Overall risk grade | LOW | MEDIUM | HIGH — AVOID |
⚠ Why @beautybysana fails despite 310K followers
- ~96K followers estimated low-quality/inactive — you would pay for reach that doesn't exist.
- Comment pool dominated by emoji-only and repeated generic phrases ("Nice 😍", "Wow dear").
- Past sponsored posts collapse to ~⅓ of organic engagement — audience ignores promotions.
- Modelled outcome at her ₹45,000 fee: −35% to −10% ROI. Money is safer with creator #1 + #3 combined.
6
Fee Fairness & Negotiation Guide
| Influencer | Asking fee | Estimated fair range | Recommendation |
|---|
| @skinbyaisha | ₹25,000 | ₹22,000 – ₹28,000 | Fair — accept |
| @glowwithriya | ₹30,000 | ₹14,000 – ₹18,000 | Negotiate hard |
| @dermadiarypriya | ₹12,000 | ₹10,000 – ₹15,000 | Fair — test |
Recommended plan
- Format: 2 Reels + 3 Stories (@skinbyaisha) over 10 days
- Angle: "7-day glow test" before/after routine
- CTA: Coupon code GLOW15 + link sticker (UTM tagged)
- Timing: Post Tue/Thu 7–9 PM IST (her peak engagement window)
Tracking setup
- Unique coupon per creator → attribute every sale
- UTM links → GA4 traffic & conversion tracking
- Break-even: 30 orders at modelled AOV
- Post-campaign: we compare Predicted vs Actual ROI (free re-score)
| Influencer | Final verdict |
|---|
| @skinbyaisha | STRONG HIRE — allocate ₹25k of budget |
| @glowwithriya | HIRE WITH NEGOTIATION — only at ≤ ₹18k |
| @dermadiarypriya | TEST WITH SMALL BUDGET — ₹12k pilot |
| @beautybysana | AVOID — high fraud risk, negative modelled ROI |
9
Methodology & Data Sources
- Six-factor scoring model: Audience Match · Engagement Quality · Authenticity · Content Fit · Commercial Intent · Cost Efficiency.
- Public profile data + engagement sampling over the last 90 days; beauty-niche conversion benchmarks applied.
- All forecasts are expressed as ranges with stated assumptions; every report is human-reviewed before delivery.