Every score in our reports is built from visible inputs, stated assumptions and a documented model. You can disagree with our inputs — but you will always see them. This page explains exactly how the analysis works.
Each influencer receives a 0–100 score on six independent dimensions. No single number — like follower count — can dominate the result.
Does their audience match your buyers?
Engagement that means something — not raw likes.
Is the audience even real?
Will your brand look right on their feed?
Does this audience actually buy?
Is the fee worth the output?
We study your product, price point, margin, target customer and campaign goal — the analysis is optimised for your economics, not generic benchmarks.
Candidate influencers are scored on all six factors using public profile data and engagement sampling across the preceding 90 days.
Authenticity signals are reviewed separately — a creator with strong engagement but high bot indicators is flagged regardless of other scores.
We forecast views → clicks → orders → revenue → profit using niche-specific conversion benchmarks, and present the result as a range, never a single number.
A human analyst examines every report before delivery. Algorithmic output alone is never sent to a client.
For tracked campaigns we compare predicted vs actual ROI — and feed the result back into our benchmarks. Our model improves with every campaign.
The same formula powers our free calculator. The full reports add verified inputs, risk adjustment and range modelling on top of it.
Read the complete sample report — every score and assumption visible — then decide if our analysis deserves your trust.
View the Sample Report →